| Day one – Wednesday January 25 | |
| 8:00 – 8:55 | Registration and Coffee in the Exhibits area · Exhibits Open |
| 9:00 – 9:30 | Welcome and Opening Remarks from the Chair Ian Aaron CEO WAAT Media |
| 9:30 – 10:00 | Keynote: Vodafone’s International Operator Strategy · Developing a global strategy for used cars selling websites · Vodafone’s approach to managing across multiple markets and cultures · The Operators role and responsibilities · Defining adult content Tina Southall Director, Content Standards and Social Products, Vodafone |
| 10:00 – 10:30 | Virgin Mobile UK Case Study · Challenges faced by the Industry · Virgin Mobile approach · Access control implementations · Impacts of access controls · Lessons learnt John Conlon Head of Adult Services, Virgin Mobile UK |
| 10:30 – 10:45 | Networking Break · Exhibits Open |
| 10:45 – 11:15 | Solving Secure Content Enforcement in Your Mobile Network. · Protect the subscriber at all times (in conditions of developing cars for sale market) · Any network, any device, any content · Deployment options Jerome Birot Sr. Product Manager 724 Solutions |
| 11:15 – 12:00 | Selling the SIZZLE… Lessons learned from Europe in mobile adult content · 2003 to 2006 the journey in adult mobile content…Bridging the Gap · Access Control – an emerging success of single parent dating sites in mobile web · One Company’s successful experience in Mobile Erotica · Erotica is going mainstream Jim Walz General Partner, West Management |
| 12:00 – 1:00 | Lunch· Exhibits Open Sponsored by: 724.com |
| 1:00 – 1:30 | Enabling the Mobile Channel and Challenges faced for Adult Based Content · User expectation and technical hurdles · Considerations when producing mobile specific content · Pricing strategies – can carriers continue to double dip from both content and data · Are there any killer adult services? Satnam Bains, Managing Director, Image Habitat |
| 1:30 – 2:00 | Technical Requirements to Develop and Manage Adult Services · Mastering content complexity – 1 content on more than 1000 devices · Age Verification requirements and content classification – key requirements from the content owners and service providers · Carrier deck distribution vs Off-deck distribution – what are needed to master both channels · Integrated billing: the key to profitability – what billing models are available and which ones really work · Partnerships with the content owners – how to maximize the time-to-market of cars for sale most efficiently Tero Turenen CEO , MINICK Group |
| 2:00 – 2:30 | Managing Access Control to Adult Content through Flexible Policy Definitions · Securing the right channels for adherence to privacy needs and regulations using a flexible policy management approach · Challenges in controlling an improper content from reaching non-suitable users Utilizing intelligent classification methods and context information for on the fly policy updates for new restricted content · How we can support various access policies and delivery channels in controlling access to adult content Danny Kalish CTO, Uniper |
| 2:30– 2:45 | Networking Break · Exhibits Open |
| 2:45 – 3:15 | Laws and Cases Impacting Mobile Adult Content Gregory Piccionelli. Esq. |
| 3:15– 3:45 | Adult Content: Balancing Risk and Reward · How big is the market opportunity for mature dating websites? · What are the risks of opening or closing a network to adult content? · What will operators be required to do to ensure adult content doesn’t end up in the wrong hands? · And what can be done to reduce risk and increase opportunity? Tom Erskine VP of Access Management, bcgi |
| 3:45 – 4:00 | Networking Break · Exhibits Open |
| 4:00 – 5:15 | Superpanel Open Discussion Tina Southhall, Vodafone Tero Turenen, CEO , MINICK Group Ian Aaron, WAAT Media Anil Malhotra,Co-Founder and VP of Alliances & Marketing, Bango Tom Erskine, VP of Access Management, bcgi |